Acapulco main attraction is its nightlife, and has been for many and many decades. Nightclubs change names and owners frequently but there are generalities. Cover charges vary but are almost always higher for men than women, and most clubs are not in operation until after 11pm. Most of the action happens after midnight and goes until to at least four or five in the morning. The high-rise hotels have their own bars and sometimes dance clubs. Informal lobby or poolside cocktail bars often offer free live entertainment. In addition, there is the beach bar zone, where younger crowds go. These are located along the Costera road, face the ocean and feature techno or alternative rock. Most are concentrated between the Fiesta Americana and Continental Plaza hotels. These places tend to open earlier and have more informal dress. This area is especially popular during Spring Break. There is also a bungee jump in this area as well.